Undergoing a major expansion and renovation endeavor, the Towson Town Center needed an exterior and interior wayfinding program that would easily and effectively unify the existing mall with the new expansion. As the prevalent underlying theme of the existing mall centers around a garden-like atmosphere, our design kept with this theme in order to help bridge the old and new areas of the mall. The garden theme also is a slight tribute to Towson’s horticulture which has been highly acclaimed and celebrated for its award-winning gardens, flowers and urban landscapes.
Re-imagining the garden, the mall has been updated with modern, abstract, sophisticated and artistic treatments, both inside and out, that reflect garden-like elements that ultimately create a unique and enjoyable shopping experience.
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